Google is not everything. This reality has been made concern by some SEO experts. One of them is Bill Platt who underlined the wrongness for depending on Uncle Google solely. I’ll let you observe his exposition in his article ‘Four Reasons Why the Smaller Search Engines Matter‘
These days, all search engine optimization gurus only seem to talk about Google, as if Google was the only search engine on the Internet.
Of course, we all know that there really are hundreds of search engines and directories available to us, and we know that some of the smaller search engines serve a very tight niche of users.
Honestly, I can understand why there is a lot of press on Google, because after all, granddaddy Google is the biggest of the big. We know that millions of people use Google daily for their search activities, and we know that our websites receive a lot of traffic from Google.
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here:
Continue reading Smaller Search Engines DO Matter
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