Marketing is one of the fastest growing branches of science this day. New approach and strategy continue to be developed in order to answer the changing customer needs. Yesterday marketing management surely can not answer the market dynamics. With its characteristic as an applied science, marketing practitioners should continue to explore every new resource to [...]
Something that is cheap doesn’t have to look cheap. At least, this was proved by ZenniOptical. Their low cost frames can still look stylish compared to the expensive ones. Prescription eyeglasses for only $8! How this might happen? Well, actually there is no trick about it. By selling directly to the customers, Zennni Optical is [...]
Many people think that they get up one day and want to realize their home business ideas. In their dream, it would be easy and thousand of dollars soon can be generated instantly. Well, in reality it won’t be that easy. If that’s easy, everybody is going to do it the same way, right? Rome [...]
