I just recently spent some time using the new SEOMoz tool LinkScape. LinkScape is a SEO tool that allows you to view the linking structure of the internet. Pretty cool. It shows you good links vs. bad links, and enables you to make marketing decisions based off of the effectiveness of a particular link or links. I have to admit, I am very impressed.

According to their blog, SEOMoz raised over a million dollars in late 2007 and brought on 7+ brainiac engineers to build this tool! It looks very promising and you should definitely check it out if you own a web site or if you are a SEO guru, http://www.seomoz.org/linkscape.

Finding this new tool sparked my interest, so I started researching the SEO space for similar tools. What I found was shocking…not only did I find something equivalent, but I found something that was in an entirely different league of its own. I came across a new search engine (yes, I said search engine) that was created back in 2006 called SEOENG. A search engine that helps you to optimize a web site for a search engine (why hasn’t anyone else done this?). SEOENG’s claim to fame is their “Search Engine Optimization Engine”, which allows you to interact with your web site from a search engine’s point of view. This tiny company started out in 2006 as a SEO business, and they essentially built a search engine to support and cultivate their own clients SEO data, which they found was missing from the industry. SEOENG not only provides the same data that LinkScape does (actually about 100x more data), but it also gives you total control over the search engine itself. SEOENG will crawl your own site when you make a change, and then you can immediately see how effective the change was in the eyes of a search engine. You can literally “surf” through the search engine and view exactly how it works, its ranking algorithms and criteria. Unlike LinkScape, it has interactive features, many different packages, antivirus rules to alert you, and more data than you can wrap your mind around.

That wasn’t even the interesting part though. After talking with a few SEO friends, I found out that SEOENG has been purposely keeping VERY QUIET about their product, so as to not draw any attention from its competitors. No wonder I haven’t heard of them … instead of taking the conventional startup route of marketing, marketing, and more marketing (especially in this Industry), they have apparently spent all their resources on design, development, and IP protection. They are quietly building an army of “Certified Professionals” (read “sales team”), and have been selling a private label to SEOs for months now. I don’t know how much market share they have yet, but if you take one look at their product, it certainly appears that their strategy has paid off. You should definitely type in your web site and check out its search engine score at http://www.seoeng.com/. Whoops SEOMoz, how much did you spend on that thing?

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